Headline Analyzer

Score your headline on word balance, length, sentiment, power words, and emotional appeal.

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How it works

This tool evaluates your headline across five key dimensions used by professional copywriters and content marketers. All analysis runs entirely in your browser.

• Word Balance: measures the mix of common, uncommon, emotional, and power words. Headlines that blend familiar words with striking ones tend to perform better. An ideal headline has 20–30% common words, 10–20% uncommon, and at least one emotional or power word.
• Length: evaluates character count and word count. Research suggests 6–12 words and 50–70 characters hit the sweet spot for engagement and display in search results and social shares.
• Sentiment: detects whether the headline carries positive, negative, or neutral tone. Headlines with clear sentiment (especially strong positive or negative) tend to attract more clicks than neutral ones.
• Power Words: checks for persuasive trigger words like “proven,” “secret,” “ultimate,” and “free” that drive action and curiosity. Having 1–2 power words significantly boosts headline effectiveness.
• Emotional Appeal: scans for words that evoke feelings such as surprise, fear, joy, or urgency. Emotional headlines are shared more and generate higher click-through rates.

The overall score is a weighted average of all five dimensions, on a 0–100 scale. Scores above 70 are considered strong headlines.

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